First Project

http://youtu.be/f3ZXcjh4Qvs

                                             





While studying my last year of my Bachelor’s degree in                           

Advertising and Public Relations, the students needed to
 accomplish the career final project. Perhaps one of the most
interesting projects of the whole career. Its for that reason
that I choose this pieces as my work on my undergraduate.

As the forth year of career, the requirement and expectations
 were high. The final project consisted on making groups of four
 or five students and create a fiction advertising agency.
The University of Navarra collaborated with real companies who
 were seeking for agencies to solve their communication needs.
So, instead going to real agencies, they gave their briefing to us,
 to each “Fiction agency” of my class. The project was fantastic,
because it was a big opportunity for us to work as real professional
in real business communications plans.

My fiction agency was called “Nino Elliot” -“Elliot Kid”, in english.
We inspired ourself from the little kid for the emotive movie “E.T”.
This kid is characterize for being mature and empathetic at the same
time. These were the exactly values we wanted to transmit to
 “our clients”: having the  enough intelligence and empathetic to
 understand their needs and having the creativity and ingenious
that a little kid have at the same time.